O1. Explore the related concepts of advocacy, campaigning, lobbying, activism, and human rights.

O2. Assess the national realities of the involved Euro-Mediterranean countries regarding activism online. This will be done through field research and surveys, with the result being a digital infographic per country to be disseminated among the relevant stakeholders.

O3. Learn and share practices on how to plan, lead, and evaluate social-oriented digital campaigns. This will be achieved through an ongoing digital lab of campaigning throughout the 8 days of the youth exchange, which will also give birth to a booklet enumerating the tips and tricks learned during this process.

O4. Stimulate the participants’ creative thinking by coming up with counter-narratives to hate speech.