• Highlight the benefits of green entrepreneurship for the environment, economy, and the well-being of both rural and urban communities.
• Foster multicultural teamwork in creating a green business project, from ideation to developing an eco-business plan.
• Generate innovative solutions to environmental challenges by building a business model and value proposition using the business canvas method.
• Emphasize the importance of social and environmental responsibility in business to promote a more sustainable and equitable future.
• Link sustainable development with youth employability to encourage eco-jobs and eco-companies.